A person’s close social circle (friends, companionship) consists of people with similar ideologies, habits, principles, and communication codes. The same phenomenon is observed on the internet, where Google distinguishes and groups websites based on their dynamics and traffic. This is achieved using various tools and factors by Google, the most important of which is PageRank.
PageRank rates websites from 1 to 10 and ranks and groups them based on their PageRank score. If a website has a PageRank above 5, it will usually appear in the top positions.