In today’s era, all websites are designed with responsive design because a significant portion of web browsing is done through smart portable devices. Information gathering now happens on the go, on the bus, or in the café. With the use of responsive design, websites have the ability to function like applications and adapt to the screen size of each device. There are many factors that make the support for responsive design a necessary requirement.
Firstly, search engines favor responsive websites that have a “friendly” design for smartphones and tablets. With web-responsive design, the bounce rate can be reduced by up to 50%. Visitors to a responsive website are more satisfied as they have the privilege of navigating without zooming in and out.
The creation of a responsive website, as you can understand, constitutes an innovation that benefits both visitors (for easy, fast, and pleasant navigation) and business owners (reduced bounce rate and a significant advantage in search engines).