S.E.O. (Search Engine Optimization) is the optimization of websites for search engines. It involves processes aimed at making a website appear in the top positions on search engines like Google.
It is now a given that for a website to perform well in the constantly evolving world of search engines, it must be regularly reviewed and updated with specific changes. But what are the factors, secrets, and mistakes that we make in optimizing a website?
Several factors play a role in this area, such as:
-website analysis and preparation
-website age
-server speed (hosting)
-server reliability
-overall website size
-size of each individual page
-text formatting
-keywords and page descriptions
-compatibility with major search engines
The most crucial technique for SEO optimization is paying close attention to the keywords that should be included in the title and main description. The title should include as many relevant keywords as possible related to the chosen topic. Proper use of keywords is vital for a website’s visibility by search engines.
Lack of knowledge about SEO often leads to mistakes such as missing descriptions, using generic descriptions, non-unique titles, and duplicate content. Without this thorough work, the website will never have the ability to be properly indexed by search engines, making it very difficult for potential clients to find it.